Women In Sports

What’s on your Sunday agenda? Doing the laundry, having Sunday roast … of course, watching sport. From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever.

Women's sport has attracted an estimated four million more fans in the past year alone.

This year alone, the headlines of growth in women’s sport have been vast. In January, it was announced that the top ten highest-paid women earned a combined $167 million in 2021,an increase of more than 20% compared to 2020. One month later, it was estimated that, largely thanks to unbundled rights, sponsorship investment in women’s sports would see a 146% increase year-on-year. 2022 has also seen record-breaking attendances almost across the board, in football, cricket and rugby to name just a few.

In more recent years, the UEFA Women’s EURO 2022 kicked off in England, and promises to set further new standards for women’s sport. The pre-tournament impact report has estimated that the tournament will generate £54 million in economic activity for the host cities. Attendance is expected to be more than double that of the previous UEFA Women’s EURO in 2017 (240,045) – the 500,000 tickets sold mark was passed before the tournament kicked off - while the international audience is expected to reach over 250 million across more than 195 countries.

This means that in the near future, we may all be accustomed to watching a game of women's basketball. Of course this does not at all mean that we should stop watching mens sport - it is just that women's sport is not watched enough